Category Archives: Content Marketing

SEO is not about ranking in Google

Search Engine Optimisation is not about ranking well in Google. (SEO Theory, Lessons I Have Learnt, Michael Martinez) Search Engine Optimisation is about ensuring your site is structured in such a way that the search engines can quickly and efficiently index your content in their databases without incurring penalties. What is optimisation? Ranking well in… Continue Reading

Digital Marketing Strategy – Introduction

This is the first in a series of articles setting out a possible solution which will allow small businesses to take control of the development, implementation and ongoing management of their digital marketing presence. Digital Marketing Strategy – More Art than Science The first step is to take ownership of your digital marketing strategy. Providers… Continue Reading

What is the purpose of content marketing?

What is the purpose of content marketing?

A sentiment often expressed in content marketing literature is that it is not about “selling”, rather it is about provision of value. It is my contention that at its heart, content marketing IS very much about selling. By emphasising content as value as opposed to content as sales, content marketers are implying that at worst… Continue Reading