The Future Has Always Been Ours

On the 26 June, 2015, the following article by Gary Sharpe, titled The Future of Business Online is Not Social. It is Ours was published in LinkedIn. I responded with the following comment: We did not take a wrong turn. We fell for all the media and marketing hype that surrounded social as Facebook et… Continue Reading

Why Classical Music?

First of all, and most important, because there is much about Classical music which is to be enjoyed. The skill of the composers and performers who, with little or no special effects or digital wizardry deliver performances of outstanding quality. Secondly because it shows up another facet of the human condition. It takes a feeling,… Continue Reading

What is the purpose of content marketing?

What is the purpose of content marketing?

A sentiment often expressed in content marketing literature is that it is not about “selling”, rather it is about provision of value. It is my contention that at its heart, content marketing IS very much about selling. By emphasising content as value as opposed to content as sales, content marketers are implying that at worst… Continue Reading