Category Archives: Search

How search has changed your business

Attribution in determining digital ROI …

This article, Search Fatigue and Queries of Last Resort, by Michael Martinez looks at the difficulties we face in allocating credit for conversions,  or “Credit Where Credit Is Due – Attributing Conversions To Marketing Efforts.” Summary While there are many people working on conversion attribution, not least the search engines and marketing networks, it is… Continue Reading

SEO is not about ranking in Google

Search Engine Optimisation is not about ranking well in Google. (SEO Theory, Lessons I Have Learnt, Michael Martinez) Search Engine Optimisation is about ensuring your site is structured in such a way that the search engines can quickly and efficiently index your content in their databases without incurring penalties. What is optimisation? Ranking well in… Continue Reading