Attribution in determining digital ROI …

This article, Search Fatigue and Queries of Last Resort, by Michael Martinez looks at the difficulties we face in allocating credit for conversions,  or “Credit Where Credit Is Due – Attributing Conversions To Marketing Efforts.” Summary While there are many people working on conversion attribution, not least the search engines and marketing networks, it is… Continue Reading

SEO is not about ranking in Google

Search Engine Optimisation is not about ranking well in Google. (SEO Theory, Lessons I Have Learnt, Michael Martinez) Search Engine Optimisation is about ensuring your site is structured in such a way that the search engines can quickly and efficiently index your content in their databases without incurring penalties. What is optimisation? Ranking well in… Continue Reading

Digital Marketing Strategy – Introduction

This is the first in a series of articles setting out a possible solution which will allow small businesses to take control of the development, implementation and ongoing management of their digital marketing presence. Digital Marketing Strategy – More Art than Science The first step is to take ownership of your digital marketing strategy. Providers… Continue Reading

The Future Has Always Been Ours

On the 26 June, 2015, the following article by Gary Sharpe, titled The Future of Business Online is Not Social. It is Ours was published in LinkedIn. I responded with the following comment: We did not take a wrong turn. We fell for all the media and marketing hype that surrounded social as Facebook et… Continue Reading